Every year thousands of people venture into the restaurant business, either establishing their own independent restaurants or through purchasing a franchise from one of the established restaurant chains.

What sets "The Restaurant Dream?:

An Inside Look At Restaurant Development, From Concept To Reality" apart from the many "how to" books about starting up and operating a restaurant is that it is written in the form of a story, interweaving educational material with real-life experiences, including all the unexpected twists and turns that author and restauranteur Lee Simon personally encountered.

Laiid out for the reader are the aspirations, emotions, planning, deceptions, camaraderie, frustrations, risks, and lawsuits that were a part of the restaurant development and operations experience. Readers will see the strategies employed, the logic engaged, the successes and the failures that any aspiring restaurateur can learn and profit from, thereby improving their own prospects for success.

Although specific to the restaurant business, The Restaurant Dream? has much to commend it to the reading lists of anyone considering an entrepreneurial venture in establishing a small business regardless of the product or services to be provided the public. Very highly recommended and invaluable reading!